Skincare Passed Down Through Generations
From mother to daughter, the best advice (and skincare secrets!) have always been shared.
This Mother's Day, whether you're celebrating a beloved mother figure or indulging in some essential self-care, make sure to continue the tradition; give the gift of OLAY.
Get Ready: Olay Has Something
Extraordinary Coming Soon
Sign up now to be the first to discover Olay’s next big innovation! Don’t miss your chance to experience this exclusive online release — once it’s gone, it’s gone!
Dramatic Results Without Drastic Measures
From the #1 Anti-Aging Skincare Brand¹, Regenerist visibly repairs signs of aging without the downtime or expense of procedures. No needles. No lasers.
Dramatic Results Without Drastic Measures
From the #1 Anti-Aging Skincare Brand¹, Regenerist visibly repairs signs of aging without the downtime or expense of procedures. No needles. No lasers.
Shield Your Skin this Summer
Sun damage is the #1 cause of visible signs of aging. Nourish and defend your skin with Olay SPF moisturizers. Learn more about protecting your skin with Olay.
At OLAY, we believe that true beauty begins at the cellular level.
Backed by 70 years of skin expertise and advanced skin cellular aging science, our advanced skincare line harnesses the power of Cellular Science to transform your skin from within. OLAY products deliver visible results by activating surface cells with intracellular hydration and strengthening cellular bonds over time, allowing you to see and feel the difference.
Awarded Best Face Moisturizer of All Time – Olay Regenerist
Celebrate our iconic red jar, honored as a Hall of Fame Winner in the Beauty Awards 2024 by People Magazine.

Olay Regenerist Micro-Sculpting Cream boosts skin cell regeneration for visibly firmer, younger-looking skin. Unlock your skin’s true potential today.
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Self-Care Simplified #LikeAMother
Motherhood is a beautiful journey, and finding those precious small moments for you is essential. That's why we're celebrating our incredible #LikeAMother community, who inspire us daily to embrace self-care amidst the beautiful chaos.

Our Super Serum collection is designed for the on-the-go mom, offering 5-in-1 formulas that do a lot in the little time you have for yourself.
Kisses & Skincare Wishes. Show love to your skin this February!
Choose from 3 Mystery Bags, each filled with over $80 worth of OLAY skincare for just $39.99. Don't wait--limited supply available!*

*Value based on product suggested retail price. All sales are final, no refunds or returns. Cannot be combined with other discounts. While supplies last.

Get Ready: Olay Has Something
Extraordinary Coming Soon
Sign up now to be the first to discover Olay’s next big innovation! Don’t miss your chance to experience this exclusive online release — once it’s gone, it’s gone!
Black Friday to Cyber Monday Savings!
Get 25% off select items and 30% off gift sets & kits now through Cyber Monday! Club Olay members save on exclusive pricing. Discount applied at checkout automatically.
Awarded Best Face Moisturizer of All Time – Olay Regenerist
Celebrate our iconic red jar, honored as a Hall of Fame Winner in the Beauty Awards 2024 by People Magazine.

Olay Regenerist Micro-Sculpting Cream boosts skin cell regeneration for visibly firmer, younger-looking skin. Unlock your skin’s true potential today.
Wake Up to Visibly Younger- Looking Skin – Olay Retinol 24
Proven to smoothen the look of uneven skin and impove fine lines and wrinkles while you sleep—without irritation. Reveal brighter, firmer, well-rested skin every morning.
NEW
Unveil Youthful Contours with Olay's Face & Neck Treatment
Transform your look with our new treatment designed to lift and sculpt your face, neck, and jawline.
NEW
PRE-ORDER: New Anti-Aging Breakthrough Treatments
No Pain. No Needles. No Lasers. Powered by the latest skin care actives and technology to repair the toughest signs of aging before you try cosmetic procedures.
NEW
PRE-ORDER: Olay’s Face & Neck Treatments
Sold Out in XX Days! Secure your chance to experience this must-have treatment before it’s gone again!
NEW
NOW AVAILABLE: New Anti-Aging Breakthrough Treatments
No Pain. No Needles. No Lasers. Powered by the latest skin care actives and technology to repair the toughest signs of aging before you try cosmetic procedures.
NEW
NOW AVAILABLE: New Anti-Aging Breakthrough Treatments
No Pain. No Needles. No Lasers. Powered by the latest skin care actives and technology to repair the toughest signs of aging before you try cosmetic procedures.
New Olay Super Serum Body Lotion hero banner featuring a woman with glowing skin and a pink bottle of lotion; highlights include hydration, firming, smoothing, brightening, and evening skin tone.
NEW
Text logo describing the newly released Olay Super Serum Body Lotion here to super charge your body routine
NEW
Text logo describing the newly released Olay Super Serum Body Lotion here to super charge your body routine
NEW
Text logo describing the newly released Olay Super Serum Body Lotion here to super charge your body routine
  • check_circle Hydrates
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SUPER SERUM BODY LOTION
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Discover the Magic Inside Our
Limited Edition Fall Mystery Bags
Experience the thrill of surprise! Choose from 3 Mystery Bags, each filled with over $120 worth of OLAY skincare for just $45. Don’t wait – limited stock available!*

*All sales are final, no refunds or returns. Cannot be combined with other discounts. While supplies last.

Proven Science
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Package of Olay Gentle Cleansing Melts with two squares of melts fluttering above the box in front of a bright, sky blue background evoking a fresh and clean atmosphere
NEW
Gentle Melts Have Only 6 Ingredients.
Gentle Cleansing Melts lift away makeup, oil and dirt without leaving skin feeling dry or tight. 6 ingredients that help improve skin tone, look and feel in just 7 days.
25% Off Sitewide, Limited Time*
Turn Up the Heat, Not the Price
Revitalize your skincare routine with our exclusive summer sale for Club Olay members only. Sign in to shop this limited offer and enjoy radiant skin all season.

*Offer valid June 19 – 22. Exclusive for Club Olay Members. No code required; discount will be auto-applied at checkout.  You must be logged in as a Club Olay member. Excludes Regenerist MSC (red jar) priced at $24.99, Melts, SUPER Products (Serum, Night, Eyes and Cream), trial sizes, super sizes, gift sets, and clearance items. Cannot be combined with other discounts.

Reveal Red Carpet-Worthy Skin with Olay – 15% Off Super Bundle
Indulge in our Club Olay Exclusive Super Bundle that caters to your unique beauty and style – thoughtfully tailored for you to shine on any occasion!

*Offer valid May 2-7.  Exclusive for Club Olay Members. While supplies last.

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Science, in Your Hands
Radiant skin starts with trusting the right products and simple daily rituals. Backed by 72 years of scientific expertise, Olay has been proven to deliver effective skincare solutions you can rely on.
CLEANS, TONES, REFRESHES FOR A 3X BETTER CLEAN

NEW

CLEANS, TONES, REFRESHES FOR A 3X BETTER CLEAN

Save $1 off one Melts 32 count with code: CLEANSE

5 IN 1 SUPER CREAM
FACIAL MOISTURIZER +SPF
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Olay Super Serum Body Wash bottle in front of a pearlescent bubble
NEW
No code needed. Arrives just in time!
Exclusions apply.
NEW
No code needed. Arrives just in time!
Exclusions apply.
NEW
No code needed. Arrives just in time!
Exclusions apply.
Multiple jars of Olay face moisturizers with their lid open on a velvet red cloth
Club Olay Early Access:
Get 25% OffSitewide
No code needed. Arrives just in time!
Exclusions apply.
Club Olay Early Access:
Get 25% OffSitewide
No code needed. Arrives just in time!
Exclusions apply.
Club Olay Early Access:
Get 25% OffSitewide
No code needed. Arrives just in time!
Exclusions apply.
Olay Super Serum Body Wash bottle in front of a pearlescent bubble
SUPER SERUM BODY WASH
  • check_circle Hydrates
  • check_circle Smooths
  • check_circle Visibly Evens
  • check_circle Visibly Firms
  • check_circle Brightens
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End of Year Sale:
GET 20% OFF
Sign in or join Club Olay and get 20% off. Exclusions apply.
End of Year Sale:
GET 20% OFF
Sign in or join Club Olay and get 20% off. Exclusions apply.
End of Year Sale:
GET 20% OFF
Sign in or join Club Olay and get 20% off. Exclusions apply.
African American woman lathering her cheek with the new Olay Cleansing Melts
4TH OF JULY SALE
25% OFF SITEWIDE – NO CODE NEEDED.
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48-HOUR
FLASH SALE
Get 25% off sitewide to refresh your shelf today!
*exclusions apply
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HAPPENING NOW

30% off sitewide!

Save on moisturizers, serums & more!

*exclusions apply

Olay Micro Sculpting Cream texture swipe on the top left and the open jar without a lid on the bottom right
48-HOUR
FLASH SALE
Get 25% off sitewide to refresh your shelf today!
*exclusions apply
Three Olay cleansing melts packages stacked above each other with a splash of water in the background

NEW

A NEW WAY TO WASH YOUR FACE

Cleans, tones, refreshes for a 3x better cleaN

BUY NOW
OLAY SKIN ADVISOR
AI Skin Analysis
Unsure what your skin needs? Let Olay Skin Advisor guide you to a personalized skincare regimen for your skin type.
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Confidence Starts with the Right Routine

The new Olay Skin Advisor analyzes your skin using advanced technology to deliver personalized routines designed to support your skin goals.

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NEW

A NEW WAY TO WASH YOUR FACE

Cleans, tones, refreshes for a 3x better cleaN

BUY NOW
Result-driven SCIENCE, EMPOWERING YOU EVERYDAY TO LOVE THE SKIN YOU’RE IN.
Loyalty Has Its Rewards
Join Club Olay and Unlock Exclusive Perks
  • FREE Shipping
  • Earn Points for Every Purchase
  • Redeem Points for $$$ Discounts
  • 15% Off First Order
  • Early Access to New Products
  • Exclusive Club Olay Savings
  • FREE Shipping
  • e15% Off First Order
  • Earn Points for Every Purchase
  • Early Access to New Products
  • Redeem Points for $$$ Discounts
  • Exclusive Club Olay Savings

CAN
BEAT AI?

WE INVITED REAL OLAY
USERS TO FIND OUT.

Real people compensated for their time and aware their comments may appear in advertising.

Daily Deal
20% off Collagen Peptide collection!
This is a smooth deal: get 20% any product in our Collagen Peptide collection. Just sign into or sign up for Club Olay. Today only!
End of Year Deal
FREE Sensitive mystery gift when you spend $60+
Spend $60 on your favorite Olay products and you’ll get a FREE mystery sensitive gift! Shop now, this is a limited time offer.
Daily Deal
$6 Off Your Favorite 5-in-1 Serums
The dazzling deal you’ve been waiting for: save $6 now on Super Serum and Super Serum Night Repair. Just use code: SUPER at checkout.
End of Year Deal
Clearance is up to 50% off
Clearance just got an upgrade! Your hydrating, brightening & plumping favorites are up to 50% off. Stock is limited, so shop now!
This Weekend Only!
Free Super Serum Mini
Get a free Super Serum Mini on all orders over $25. Click below to shop our favorites that instantly get you a Super Serum Mini.
Daily Deal
20% off our eye products!
Have you been EYING our hydrating, smoothing eye products? Sign in or sign up for Club Olay for 20% off eye creams.
Daily Deal
20% off our moisturizers!
Wrap all your gifts in a GLOW! Sign in or sign up for Club Olay to save 20% on moisturizers for everyone on your list.
Who’s representing Olay from Team USA?
Get to know our athletes.
Laurie Hernandez U.S. Olympian holding a box of Olay Cleansing Melts + Vitamin C over her face
Laurie Hernandez
U.S. Olympian - Gymnastics
With a beaming smile and bright personality, this 2x Olympic medalist is now an NBC correspondent.
Sha'Carri Richardson U.S. Olympic Hopeful holding a box of Olay Cleansing Melts + Vitamin C over her head
Sha'Carri Richardson
U.S. Olympic Hopeful - Track & Field
Her nails are glamorous, her fashion is iconic and her unmatched energy takes this runner to the finish line in 100m and 200m races.
Rose Lavelle U.S. Olympian holding a box of Olay Cleansing Melts + Vitamin C beside her face
Rose Lavelle
U.S. Olympian - Soccer
This professional soccer player is a star midfielder and dedicated dog mom to an english bulldog, Wilma.
Natalia Grossman U.S. Olympic Hopeful holding a box of Olay Cleansing Melts + Vitamin C over her face
Natalia Grossman
U.S. Olympic Hopeful - Sport Climbing
As an advocate for mental health and wellness, this powerful sport climber is rockin’ on and off the wall.
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Categories
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Key Ingredients
Niacinamide
Niacinamide
Good For:
Cell Regeneration, Hydration, Wrinkle Reduction, Skin Texture, Even Skin Tone
Collage Peptide
Collage Peptide
GOOD FOR:
Cell Regeneration, Hydration, Wrinkle Reduction, Skin Texture, Even Skin Tone
Hyaluronic Acid
Hyaluronic Acid
Good For:
Moisture Regulation, Hydration
Vitamin C
Vitamin C
Good For:
Cell Regeneration, Hydration, Wrinkle Reduction, Skin Texture, Even Skin Tone
PUTTING OUR FORMULA TO THE TEST
7-Day Skincare Swap Challenge
We challenged 8 people to swap their skincare routine for 2 Olay products. Spoiler alert: Their skin looked better than ever after just 1 week! Check out how our Niacinamide & Retinol24 moisturizers improved their skin.
PUTTING OUR FORMULA TO THE TEST
7-Day Skincare Swap Challenge
We challenged 8 people to swap their skincare routine for 2 Olay products. Spoiler alert: Their skin looked better than ever after just 1 week! Check out how our Niacinamide & Retinol24 moisturizers improved their skin.
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